Viewing entries tagged
Digital Marketing

Growth Marketing Toolset

Growth Marketing Toolset

The market for growth marketing tools is getting bigger and more innovative every year. Make sure you are using the best tools in your day to day tasks.

Returning User Metric

Returning User Metric

How effective is your website at building an audience and retaining them? The percentage of users who are returning to your website is a great indicator of how engaging your content or product is.

The Ultimate Guide to Using UTM Parameters

The Ultimate Guide to Using UTM Parameters

UTM tracking parameters (sometimes called UTM codes) are text strings that you can add to URLs that allow you track those URLs when they get clicked on. There are multiple use cases and reasons why companies use UTM parameters. This guide will explain the common use cases.