The market for growth marketing tools is getting bigger and more innovative every year. Make sure you are using the best tools in your day to day tasks.
How effective is your website at building an audience and retaining them? The percentage of users who are returning to your website is a great indicator of how engaging your content or product is.
UTM tracking parameters (sometimes called UTM codes) are text strings that you can add to URLs that allow you track those URLs when they get clicked on. There are multiple use cases and reasons why companies use UTM parameters. This guide will explain the common use cases.
Email revenue per thousand delivered is an underrated key performance indicator most email marketers aren’t aware of. Learn why this KPI is so vital for comparing email campaigns.
Learn why it is important to tracking click rate by itself can be misleading for measuring engagement. Click to open rate is a different metric that narrows in your focus on how your subscribers engage with your email content.