Customer Acquisition Cost (CAC)
Tracking your company’s customer acquisition cost (CAC) is quintessential to monitoring the health of a company’s growth. Learn the best practices for tracking CAC.
Return On Investment (ROI)
Tracking your marketing team’s return on investment (ROI) is quintessential. However, it can be difficult to measure and monitor. Learn the best practices for tracking ROI.
CPC, CPM, CPA, CAC, AND MORE!
Have you ever wanted to learn why there are so many different payment models for advertising? CPC, CPM, CPA, etc. Read this post to learn some of the principles behind the various agreements behind these metrics.