UTM tracking parameters (sometimes called UTM codes) are text strings that you can add to URLs that allow you track those URLs when they get clicked on. There are multiple use cases and reasons why companies use UTM parameters. This guide will explain the common use cases.
Learn why it is important to tracking click rate by itself can be misleading for measuring engagement. Click to open rate is a different metric that narrows in your focus on how your subscribers engage with your email content.
Learn why it is important to track your email click rates and how this relates to subscriber engagement. Email marketing can be a great channel for communication, however, tracking the click rates will help measure the effectiveness.
Learn why it is important to track your email open rates. Email marketing is a great channel to engage with your audience of subscribers. Measuring their engagement is vital to ensuring you have a healthy email list.
Good editorial teams should be constantly looking at their user data to measure their growth rates and effectiveness at engagement. However, most editorial teams look solely at “vanity metrics” like pageview which can be heavily misleading.
Event naming conventions can be a tricky thing to do when adding new events. Without a strategy on how you name your events over time you can have messy event names, duplication issues and poor data integrity. This gives some practical steps as to how to name your events.
Learn the current state of analytics for online businesses. If you are trying to wrap your head around how to think about data and analytics in your business then this report is for you.