Tracking your company’s customer acquisition cost (CAC) is quintessential to monitoring the health of a company’s growth. Learn the best practices for tracking CAC.
Tracking your marketing team’s return on investment (ROI) is quintessential. However, it can be difficult to measure and monitor. Learn the best practices for tracking ROI.
Have you ever wanted to learn why there are so many different payment models for advertising? CPC, CPM, CPA, etc. Read this post to learn some of the principles behind the various agreements behind these metrics.
Learn what tools and strategies were used to lower Facebook CAC in half.