My favorite tools and resources

Every data person has there go-to tools and resources they have accumulated over the years. You know, the things that help make their lives easier and make them a better analyst. Below I have put together a few of my favorites so you too can be a better analyst, I hope you enjoy!

Growth Marketing Toolset

I wrote an entire blog post on some of my favorite tools I’ve used over the years as a growth marketer.


UTM Builder

If you are looking to learn more about what UTM codes are and how to use them then read this blog post or listen to this podcast episode where I cover the topic. If you are already familiar with UTM's and need a tool to help build and keep track of them then download my free spreadsheet to have as your own! Let me know if you have any questions.


Tracking Spec

When you get to the point of putting together a formal tracking spec for your app, website or product you will need to document what it is you want to track so your engineers have a clear spec to work from. If you want to learn how to put together a tracking spec read this article. This is a tracking spec template I have used tens of times and has been very helpful for analytics implementations.

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