Tracking your marketing team’s return on investment (ROI) is quintessential. However, it can be difficult to measure and monitor. Learn the best practices for tracking ROI.
Good editorial teams should be constantly looking at their user data to measure their growth rates and effectiveness at engagement. However, most editorial teams look solely at “vanity metrics” like pageview which can be heavily misleading.
Event naming conventions can be a tricky thing to do when adding new events. Without a strategy on how you name your events over time you can have messy event names, duplication issues and poor data integrity. This gives some practical steps as to how to name your events.
Scroll depth event tracking is a great way to see how much of your content users are consuming. Relying on pageviews alone can be misleading and skew your understanding of how users interact with your website.
Learn the current state of analytics for online businesses. If you are trying to wrap your head around how to think about data and analytics in your business then this report is for you.