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Web Analytics

Growth Marketing Toolset

Growth Marketing Toolset

The market for growth marketing tools is getting bigger and more innovative every year. Make sure you are using the best tools in your day to day tasks.

Returning User Metric

Returning User Metric

How effective is your website at building an audience and retaining them? The percentage of users who are returning to your website is a great indicator of how engaging your content or product is.

The Ultimate Guide to Using UTM Parameters

The Ultimate Guide to Using UTM Parameters

UTM tracking parameters (sometimes called UTM codes) are text strings that you can add to URLs that allow you track those URLs when they get clicked on. There are multiple use cases and reasons why companies use UTM parameters. This guide will explain the common use cases.

Analytics Ideas for Media Publishers

Analytics Ideas for Media Publishers

Good editorial teams should be constantly looking at their user data to measure their growth rates and effectiveness at engagement. However, most editorial teams look solely at “vanity metrics” like pageview which can be heavily misleading.

Event Tracking Naming Conventions

Event Tracking Naming Conventions

Event naming conventions can be a tricky thing to do when adding new events. Without a strategy on how you name your events over time you can have messy event names, duplication issues and poor data integrity. This gives some practical steps as to how to name your events.