The market for growth marketing tools is getting bigger and more innovative every year. Make sure you are using the best tools in your day to day tasks.
How effective is your website at building an audience and retaining them? The percentage of users who are returning to your website is a great indicator of how engaging your content or product is.
Event naming conventions can be a tricky thing to do when adding new events. Without a strategy on how you name your events over time you can have messy event names, duplication issues and poor data integrity. This gives some practical steps as to how to name your events.