Email Revenue Per Thousand Delivered Definition

Email Revenue Per Thousand Delivered is a calculated key performance indicator that measures how much revenue you have earned for every one thousand emails you have delivered. Email marketers should be very interested in this KPI for each one of their campaigns over time. This KPI is normalized so you can compare various campaigns easily. The reason why it is normalized is that the KPI gives you an average revenue earned for every one thousand email delivered verse the total revenue earned for the entire campaign or series you are looking at. 

Email Revenue Per Thousand Delivered

Email Revenue Per Thousand Delivered = (Revenue / Emails Delivered) x 1,000


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