THE TOP EMAIL MARKETING KEY PERFORMANCE INDICATORS AND METRICS EVERY BUSINESS SHOULD TRACK
Email Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their email marketing campaigns. Marketers use a large variety of tools, email service providers, marketing automation platforms to engage with their email lists and audience. These marketing practices are often used for the promotion of their content, products and services. Tracking and monitoring the performance and results can often be tedious and challenging. The first step every email marketing team should do is define which specific KPIs are relevant to your business goals as it relates to the marketing channel of email. From there the team should set up dashboards and reporting to monitor the performance.