The Top Digital Marketing Key Performance Indicators and Metrics Every Business Should Track
Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Marketers and analysts use a various tools and platforms to promote their content, products and services. Tracking and monitoring the performance and results can often be tedious and challenging. The first step every digital marketing team should do is define which specific KPIs are relevant to your business and goals. From there the team should set up dashboards and reporting to monitor the performance.
These KPIs and metrics are calculated data points used by marketing teams to measure the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance overall, SEO traffic, email campaigns, performance marketing, or your social media growth, having measurable marketing metrics and KPIs reported on can help your company reach targets over time. Track your marketing goals with these marketing metrics and KPI examples.