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Returning User Metric

Returning User Metric

How effective is your website at building an audience and retaining them? The percentage of users who are returning to your website is a great indicator of how engaging your content or product is.

The Ultimate Guide to Using UTM Parameters

The Ultimate Guide to Using UTM Parameters

UTM tracking parameters (sometimes called UTM codes) are text strings that you can add to URLs that allow you track those URLs when they get clicked on. There are multiple use cases and reasons why companies use UTM parameters. This guide will explain the common use cases.

Email Revenue Per Thousand Delivered KPI

Email Revenue Per Thousand Delivered KPI

Email revenue per thousand delivered is an underrated key performance indicator most email marketers aren’t aware of. Learn why this KPI is so vital for comparing email campaigns.

Email Click to Open Rate Metric

Email Click to Open Rate Metric

Learn why it is important to tracking click rate by itself can be misleading for measuring engagement. Click to open rate is a different metric that narrows in your focus on how your subscribers engage with your email content.

Email Click Rate Metric

Email Click Rate Metric

Learn why it is important to track your email click rates and how this relates to subscriber engagement. Email marketing can be a great channel for communication, however, tracking the click rates will help measure the effectiveness.