Over the last 5 years I've worked with many great online brands and startups making a difference in agriculture, consumer finance, motherhood, telecom, talent and religion. These companies come from great accelerators and programs like Y Combinator, TechStars and Rock Ventures. Collectively these companies have raised over $75M in funding and earned over $500M in annual revenues.
Check out these case studies on different wins and learnings I've had through my work. Some of these topics include lowering customer acquisition costs, implementing analytical frameworks, user research, revenue growth, and building out marketing engines. The one element that is consistent through-out all these case studies is the use of data.
Good editorial teams should be constantly looking at their user data to measure their growth rates and effectiveness at engagement. However, most editorial teams look solely at “vanity metrics” like pageview which can be heavily misleading.